SEO / Social Media

You can have the best quality products at the most competitive prices –
but if you aren’t found its all for nothing….

SEO Services we offer

- Keyword Research

Whilst keywords are not used as much as before they are still extremely important. Users search on keywords and phrases so we need to work out their potential search terms and then make sure your site appears when they are typed. The success and time involved in this greatly depends on how popular the search term is. Builders in Norfolk for example is going to have a lot more results than herpetology specialist Norfolk. Research into keywords can be very beneficial for the long-term.

- Coding Changes, indexable content, crawling link structures

The coding of the website is very important. Having your product url labelled as 1554645654 as opposed to Ford Fiesta will prevent the search engines from finding it. The content you wish to be found should be created in HTML format – images, flash files, java applets etc are often ignored or devalued by search engines.

- Monitoring and reacting to results (analytics)

The way search engines see your website is completely different to you, just take a look at google cache. Its imperative that the site is written so it’s as easy as possible for google to trawl. Examples of this are providing alt text for images, supplement search boxes with navigational and crawlable links etc. Crawlable links are important, every page needs a link from another or you end up with orphaned pages.

- Social Media

Social media is an important addition to search engines for being found. Huge followings of customers can easily be accessed if done in the correct way. In addition to this Facebook has its own marketing packages similar to Google, depending on the business these can be very effective. The most effective Facebook posts are ones that users find interesting, telling everyone you have just bought a new piece of equipment for example won’t get people’s attention. Posting a piece of news, say government legislates new health and safety rules – this is likely to get a lot more reads from prospective clients if they are affected by this. Anglia Computer Solutions Business Ltd are able to setup schedules which automatically post relevant news stories on your page to save you having to do this.

Twitter, like Facebook is becoming another important advertising platform. The same logic applies to twitter as Facebook, post new interesting posts to keep your company in your client’s minds.

Case study 1: Increase Search Engines exposure

Basic Brief

The client operated in the plumbing and electrical trade, whilst business was good they felt that they could increase their enquiries from a more focused online marketing campaign. The goals of this were:

(A) To look at the coding, links and html of the site and make improvements

(B) Monitor and improve the place the company showed up on google based on six keywords

The client provided access to their existing website as well as a list of the keywords and areas they were targeting.

Guide Price for making website SEO compliant – £400+ VAT

Guide Price Ongoing Monthly monitoring and SEO for six keywords – £200+ VAT per month

Case Study 2: Increase search engine exposure, and actively market the company via Facebook and Twitter

Basic brief

The client worked in the training industry providing courses on lifting, health and safety and legal advice. The company was doing well but wanted to increase leads that were coming in from their website. As well as google they wanted a presence on both Facebook and twitter. News schedules were setup to submit two posts on each per week with relevant news that would help clients and grab their attention. The strategy on Facebook and Twitter was not to solely advertise the company’s services, but to offer free information that the customer would be receptive to and would therefore keep the client fresh in their minds. The client also wanted to use Google AdWords to push particular course to the top. There were four areas that we targeted

To look at the coding, links and html of the site and make improvements
To setup the Facebook and twitter pages and post two industry relevant stories per week
Setup a google Ad words Campaign
Monitor and improve the place the company showed up on google based on six keywords and monitor google adwords